Why your pitch gets rejected
European assessing bodies have seen hundreds of plans over the years. These seven mistakes are the most common reasons for rejection:
1. A vague business plan
Without clear numbers and a revenue path, no panel will risk approval.
2. An unrealistic target market
"Everyone" is not your customer; a narrow, defensible market is stronger.
3. Ignoring the European market
Assessors want to know why your business belongs in their country; a local answer is required.
4. An unbalanced solo team
The fit between team skills and what you build matters more than a shiny idea.
5. Unbacked promises
Inflated financial projections destroy trust; grounded, argued numbers win.
6. Never asking the assessor questions
A pitch is a conversation; smart questions about the market and the facilitator's role signal maturity.
7. No plan for year one
Assessors must be convinced your plan survives and has direction in the first 12 months.